On September 12, Birla Estates Private Limited, a subsidiary of the publicly-listed company Century Textiles and Industries Limited, Introduced a real estate project in Bengaluru’s Devanahalli region. According to the company’s statement, this project has the potential to bring in revenue of Rs 3,000 crore.
The initial phase of the project, known as Birla Trimaya, has been unveiled, offering a range of 1, 2, and 3BHK apartments as well as duplexes across eight towers. The strategic location of the project, in proximity to the upcoming BIAL IT Investment Region, is expected to attract a diverse spectrum of investors, including high-net-worth individuals and non-resident investors, as highlighted by the company.
KT Jithendran, the Managing Director and CEO of Birla Estates, expressed his enthusiasm about the project, stating, “Following the remarkable success of our previous ventures, Birla Alokya and Birla Tisya, which collectively achieved a booking value of around Rs 1,000 crore in the Bengaluru market, we are thrilled to introduce our third project in this rapidly evolving city. With the launch of Birla Trimaya Phase 1, we anticipate a potential booking value of approximately Rs 500 crore.”
He further emphasized the significance of North Bengaluru as a burgeoning business hub, marked by the establishment of various research and development, aerospace, automotive, and pharmaceutical companies. This trend has led to a notable influx of skilled professionals attracted by promising career prospects, who aspire to enjoy a luxurious lifestyle.
As per the company’s statement, this project is a collaboration between Birla Estates and Ramaiah Realty LLP. MR Seetharam, the designated partner at M S Ramaiah Realty, expressed their commitment to delivering top-quality residences and expanding their presence in the upscale residential real estate sector through this partnership with Birla Estates.
Back in May 2023, Birla Estates acquired a 28.6-acre land plot in eastern Bengaluru, with the potential to generate revenue of Rs 3,000 crore.